In addition to their downtown Sturgis location at  First and Main, for the 71th edition of rally,  Victory will bring 3 x 18-wheelers unloading its largest ever test fleet available for demo rides.

As an official Sponsor of the Sturgis Legendary Buffalo Chip, Victory will also participle in Chip activities all week and donating a bike to be given away at the end of the rally. Here’s what Victory owners and other rally goers can look forward to:

1- Demo Rides on all Victory models, August 6-12 9:00 -5:00 at I-90, Exit 30.  30 bikes will be available from the value priced, blacked-out 8-Ball series to the Victory Vision Tour will be available to ride from Saturday August 6th to Friday August 12th from 9 a.m. till 5 p.m. Downtown hours for the Victory Store will be Saturday,August 6th until Saturday, August 13th from 9 a.m. until 9 p.m.

2- A Unique Display of Victory Products at 1100 Main Street, August 6-12 from 9:00 a.m. – 9:00 p.m. VIP visits from Victory partners Arlen, Cory and Zack Ness, Roland Sands, The Klock Werks team and Survivor TV Series star Rupert Boneham

3-  A Victory Owners Ride and Reception at the Buffalo Chip August 11. 3:30 – 5:00 p.m. self-guided ride. starting in Deadwood, and ending at the Buffalo Chip and will include food and soft drinks. As an official sponsor of the legendary Buffalo Chip, Victory will provide free Special Guest parking. Victory owners will also have access to the Buffalo Chip Events Center with the 2011  5:00 – 8:00 p.m. reception. • A Chance to win a Free Klock Werks customized Victory Kingpin