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No longer "The New American Motorcycle"
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Teach
Posted 2010-03-07 6:15 PM (#54572 - in reply to #52561)
Subject: Re: No longer "The New American Motorcycle"


Visionary

Posts: 1436
They could NOT have picked a worse slogan in my opinion.
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HLUSN8
Posted 2010-03-08 5:08 PM (#54658 - in reply to #54572)
Subject: Re: No longer "The New American Motorcycle"


Cruiser

Posts: 164
Quad Cities, IL
Agreed. The New slogan which is officially "Fuel It" according to recent announcement and press releases. Don't like it.

My first thought in today's economy was Gas-gussler. Not so much, but I couldn't help thinking how HD may use that to their marketing advantage....i.e. Why Fuel It, when you can Ride.

I guess "Fueling the Passion" might come to mind from the new slogan, but I would have liked that better.

Victory - Fueling the Passion
Victory - American Made & Still here
Victory - Going places
Victory - Making the other American Motorcycle sweat
Victory - Winning one battle at a time
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